news | May 21, 2026

How do I sell my game to publisher?

Here are my eight suggestions.

  1. Have a good game submission to begin with.
  2. Protect your credibility.
  3. Listen.
  4. Have good timing.
  5. Make it easy on the publisher.
  6. Talk to the right people.
  7. Prepare – Know your pitch cold.
  8. Treat submissions as a full time job.

Do you need a publisher to sell a game?

Every game needs a publisher, whether you do it yourself or hire another company for that role. Publishing is a skilled task, a necessary step for any game to find success. It has never been easier to self-publish via the App Store or Google Play, but uploading your app is just the beginning.

Why should I get a publisher for my game?

It provides the money to fund game development, since most developers don’t have the money to develop games (especially AAA games) on their own dime. Here are some of a publisher’s other tasks.

How much money do Steam games make?

3,100 games on Steam have made more than $430,000. We’re now getting into really successful indie game and AA and AAA games territory. The top 1% of Steam games make more than $25,000,000 per game on Steam alone.

What is the point of a game publisher?

Games publishers give developers the money upfront to make a game. They strike up a deal with a studio (game development company) to make a game according to an agreed brief. The publisher then works closely with the game producer at the studio to make sure the game’s being made as agreed, to budget and on time.

Do game publishers fund games?

They often finance the development, sometimes by paying a video game developer (the publisher calls this external development) and sometimes by paying an internal staff of developers called a studio.

Can you make money from Steam?

The best way you can make money on Steam is by developing and selling your own original game. Then, you’ll earn money through game sales and in-game purchases that you offer. Luckily, Steam makes it fairly easy to do this through their Steamworks and Steam Direct program.

Is it free to publish a game on Google Play?

There is only a one-time fee of $25 which you pay when you publish your first application. After this, all the apps you publish on google app store for android are cost-free.